Outback, Of Montreal, and You

[tricia.kenney]

Hi, I'm Tricia Kenney, managing director of corporate communications for the advertising agency Kaplan-Thaler. Among our many clients is Outback Steakhouse, and we recently created a commercial that uses Of Montreal prominently. I would like to thank all of you for the unprecedented support that this particular campaign has experienced.

Of Montreal is constantly playing in the office CD player, and we decided that this would be the perfect way to both support a band that we at Kaplan-Thaler adore while also providing a quality product for our client. Thanks to you, our plan has succeeded beyond our most hopeful expectations, and public awareness of Outback has spread to places like YouTube and Pitchfork, highly trafficked media centers that we otherwise could only reach through banner ads (something we are largely skeptical of at Kaplan-Thaler).

Once again, thank you for supporting fellow Of Montreal fanatics, and we hope to see you all during their next tour!

[josaphax]

hahahahaha. thats tight.

[goodbyewren]

Wow, this is unexpected.

[jefferoo]

"better get a garlic t-shirt, buddy!"

[Harnk]

Originally posted by tricia.kenney
Hi, I'm Tricia Kenney, managing director of corporate communications for the advertising agency Kaplan-Thaler. Among our many clients is Outback Steakhouse, and we recently created a commercial that uses Of Montreal prominently. I would like to thank all of you for the unprecedented support that this particular campaign has experienced.

Of Montreal is constantly playing in the office CD player, and we decided that this would be the perfect way to both support a band that we at Kaplan-Thaler adore while also providing a quality product for our client. Thanks to you, our plan has succeeded beyond our most hopeful expectations, and public awareness of Outback has spread to places like YouTube and Pitchfork, highly trafficked media centers that we otherwise could only reach through banner ads (something we are largely skeptical of at Kaplan-Thaler).

Once again, thank you for supporting fellow Of Montreal fanatics, and we hope to see you all during their next tour!

I'm not sure what you are trying to say :mad:

[mmm]

bite my steak bishes...thats what

[jefferoo]

my friends, we have just been hit with a vampire assault.
this leech is trying to make points by registering on the E6 board to maintain a healthy (or unhealthy") business alliance with the epicenter of their target market.
Just because the band is selling steaks, doesn't mean I will too, Miss Tricia Kenney Vampire.
go spam yourself, Leech!

[okinomiyaki-sensei]

Interesting post, Tricia. But you forgot to mention that the real winner here is your average steak-loving indie-music consumer, who might have otherwise opted for an inferior product.

[AlabeeMcgee]

I wonder if Sears posted something like this on the Stephen Malkmus board after they used his music to sell washing machines...

[jefferoo]

dude, I heard an extra long version of the outback commercial in a cab this morning.
it had like 2 verses.

[pierrecoghill]

i hella want a fat juicy steak now

[ferrdidly]

Originally posted by AlabeeMcgee
I wonder if Sears posted something like this on the Stephen Malkmus board after they used his music to sell washing machines...

what song did they use? Thats fantastic!!

[okinomiyaki-sensei]

I really hope that one day these indie band people realize that it's really hard for me to feel socially relevant when they're selling their music to the highest bidder. I mean, exactly what am I supposed to do when these songs are out there where just anyone can hear them? How am I supposed to maintain my reputation as an 'obscure musical tastes' guy? What am I supposed to talk about with my cool, culture-savvy friends at the record store if the 'hip factor' is gone from the music?

These indie band people should really stop being so selfish and start thinking more about my needs.

[emanresu]

start listening to music you don't even like that no one knows about, then shove it in everyone's less-indie face!

[tomatoesandradiowires]

But then they'd know about it! Listen to obscure music that sounds absolutly awful but defend you listen to it for irony should anyone discover how awful they are, then brood silently and when asked about it, laugh knowingly!

And I don't know if tricia's post is legit but if it's actually from outback I think it's pretty cool they actually came on E6 and talked about it.

[ThatKid]

Originally posted by ferrdidly
Originally posted by AlabeeMcgee
I wonder if Sears posted something like this on the Stephen Malkmus board after they used his music to sell washing machines...

what song did they use? Thats fantastic!!
I think it was "Phantasies"

[gavsygoo]

i think the ad is an affectionate homage.. i like the little animation in the commercial too. :)

[AlabeeMcgee]

yes it was 'phantasies' and i swear to god everytime i hear it i think 'i should get a new washing machine'

[ferrdidly]

lol thats wicked. i wish i wouldve seen it. anyone got a link anywhere?

[FreedomFoundry]

Originally posted by tomatoesandradiowires

And I don't know if tricia's post is legit but if it's actually from outback I think it's pretty cool they actually came on E6 and talked about it.

They almost certainly didn't. This is Egg Leak pt 2.

[billybunbuster]

Originally posted by tricia.kenney
Hi, I'm Tricia Kenney, managing director of corporate communications for the advertising agency Kaplan-Thaler. Among our many clients is Outback Steakhouse, and we recently created a commercial that uses Of Montreal prominently. I would like to thank all of you for the unprecedented support that this particular campaign has experienced.

Of Montreal is constantly playing in the office CD player, and we decided that this would be the perfect way to both support a band that we at Kaplan-Thaler adore while also providing a quality product for our client. Thanks to you, our plan has succeeded beyond our most hopeful expectations, and public awareness of Outback has spread to places like YouTube and Pitchfork, highly trafficked media centers that we otherwise could only reach through banner ads (something we are largely skeptical of at Kaplan-Thaler).

Once again, thank you for supporting fellow Of Montreal fanatics, and we hope to see you all during their next tour!

There's a second version of the commercial. I recorded and posted it at http://www.dropshots.com/day.php?userid=191702&cdate=20061025&ctime=082831